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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:

SectionObjectives
Topic 1: Tracking, Reporting, and Optimization- Analytics and reporting
  • 1. Campaign performance analysis
    • 2. Email tracking metrics
      - Optimization practices
      • 1. A/B testing concepts
        • 2. Deliverability best practices
          Topic 2: Data Management and Integration- Data Extensions and Contact Builder
          • 1. Data modeling and relationships
            • 2. Import and extract activities
              - Integration concepts
              • 1. Salesforce CRM integration
                • 2. API integrations
                  Topic 3: Marketing Cloud Core Concepts- Customer engagement fundamentals
                  • 1. Data model concepts (Contacts, Subscribers, Leads)
                    • 2. Marketing Cloud architecture overview
                      Topic 4: Automation and Journey Orchestration- Journey Builder
                      • 1. Journey configuration and entry sources
                        • 2. Decision splits and engagement steps
                          - Automation Studio
                          • 1. Automation workflows
                            • 2. Data extension automation processes
                              Topic 5: Email Marketing and Content Creation- Email Studio capabilities
                              • 1. Content Builder assets and management
                                • 2. Email design and content building
                                  - Personalization and dynamic content
                                  • 1. Dynamic content rules
                                    • 2. AMPscript basics

                                      Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:

                                      Northern Trail Outfittersは、Salesforceの取引先責任者レコードのメールアドレスが変更された直後に、Marketing Cloudからメールを送信したいと考えています。
                                      APEXトリガーを作成せずに、コンサルタントはこの要件を満たすために何を使用すべきでしょうか?

                                      • A. Journey Builder & Automation Studio
                                      • B. トランザクションメッセージングAPI
                                      • C. Salesforceレポートのインポート
                                      • D. Salesforceトリガー送信
                                      Reveal Solution  Discussion  0

                                      Correct Answer: D  🗳️

                                      Explanation: Only visible for Pass4sures members. You can sign-up / login (it's free).

                                      Northern Trail Outfitters (NTO) は、現在実施中のメールメッセージングキャンペーンの一環として、Service Cloud のケースデータを利用したいと考えています。顧客がケース完了後に連絡を希望していることを示すケースをインポートしたいのです。NTO では、これらのケースを「連絡希望」というチェックボックスフィールドで管理しています。
                                      Marketing Cloudでデータをどのように設定すればよいでしょうか?

                                      • A. ケースオブジェクトで同期データ拡張機能を使用し、[連絡先] フィールドにブールフィルタを適用します。
                                      • B. Salesforceで「連絡先」が「True」に等しいレポートを作成し、インポートウィザードを使用してインポートします。
                                      • C. Marketing Cloudでデータ拡張機能を作成し、Journey Builderを使用してService Cloudからデータをインポートします。
                                      • D. Automation Studio の Salesforce データ拡張機能とフィルタアクティビティを使用してデータをインポートおよびフィルタリングします。
                                      Reveal Solution  Discussion  0

                                      Correct Answer: A  🗳️

                                      Explanation: Only visible for Pass4sures members. You can sign-up / login (it's free).

                                      Northern Trail Outfittersは新たな企業を買収し、顧客データをMarketing Cloudにインポートしている。
                                      彼らは、以前に配信停止を申し出たメールアドレスに商業メールが送信されないようにしたいと考えている。
                                      彼らはどの機能を使うべきでしょうか?

                                      • A. 抑制リスト
                                      • B. 除外リスト
                                      • C. 除外スクリプト
                                      • D. 自動抑制リスト
                                      Reveal Solution  Discussion  0

                                      Correct Answer: D  🗳️

                                      Explanation: Only visible for Pass4sures members. You can sign-up / login (it's free).

                                      Northern Trail Outfittersは、APIを介してデータ拡張機能に購読者用の行を継続的に追加し、その日に毎月の支払いリマインダーを受け取るべき購読者を登録しています。同社は、Journey Builderを使用して支払いリマインダーメールを送信したいと考えています。
                                      正しい加入者を処理するためには何が必要でしょうか?

                                      • A. 旅の設定 再入場不可
                                      • B. 連絡先評価 > 新規レコードのみ評価
                                      • C. 連絡先評価 > すべての記録を評価する
                                      • D. 旅程設定 > 連絡先からメール属性を使用する
                                      Reveal Solution  Discussion  0

                                      Correct Answer: B  🗳️

                                      Explanation: Only visible for Pass4sures members. You can sign-up / login (it's free).

                                      Northern Trail Outfitters社は、開発、ユーザー受け入れテスト(UAT)、本番環境用にそれぞれ別のMarketing Cloudアカウントを使用しています。同社は、本番環境に導入する前に、各環境で全ての自動化機能とカスタマージャーニーをテストしたいと考えています。
                                      各環境間でデータ拡張機能とJourney Builder構成の移行を迅速化するには、どの拡張機能製品を使用すべきでしょうか?

                                      • A. セットの変更
                                      • B. アリの移動ツール
                                      • C. パッケージマネージャー
                                      • D. 構成マネージャー
                                      Reveal Solution  Discussion  0

                                      Correct Answer: C  🗳️

                                      Explanation: Only visible for Pass4sures members. You can sign-up / login (it's free).

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