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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Data Management and Segmentation	20%	- Segmentation 1. Filters, queries, and SQL 2. Audience targeting and exclusion - Data modeling 1. Data extensions vs. lists 2. Contact model and data relationships
Topic 2: Concepts of Marketing Cloud Engagement	15%	- Key terminology and concepts 1. Core concepts: journeys, messages, content, audiences 2. Marketing Cloud Engagement vs. other Marketing Cloud products - Technical architecture 1. Integration patterns with Sales/Service Cloud 2. Data model and relationships
Topic 3: Content and Messaging	15%	- Multi-channel messaging 1. Personalization and dynamic content 2. SMS, push notifications, and other channels - Email design and deliverability 1. Deliverability best practices 2. Content types and templates
Topic 4: Analytics and Reporting	15%	- Standard reports and dashboards 1. Email performance and engagement metrics 2. Journey and automation performance - Advanced analytics 1. ROI measurement and attribution 2. Data extracts and tracking
Topic 5: Discovery and Requirements	15%	- Solution design 1. Create a scalable solution architecture 2. Map requirements to platform capabilities - Gather business requirements 1. Identify technical requirements and constraints 2. Define business goals and KPIs
Topic 6: Journey Builder and Automation	20%	- Automation Studio 1. Data management and file transfers 2. Automation activities and scheduling - Journey Builder fundamentals 1. Entry sources, activities, and flows 2. Goal and exit criteria

Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:

Question #1

分析チームは、メッセージの性質上、法的義務を確実に履行するために、トランザクションメールの指標、特に送信済みと未送信に関するリアルタイムの更新情報を取得したいと考えています。
このシナリオでは、どのような方法を提案すべきでしょうか？

A. 送信ごとにデータビューのエクスポート
B. 送信オブジェクト上のデータ取得
C. プラットフォームイベントAPI
D. イベント通知サービス

Reveal Solution Discussion 0

Correct Answer: D 🗳️