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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Account Configuration | 16% | - Technical setup and architecture planning - Usage governance and permission strategies - Data migration and integrity maintenance |
| Topic 2: Automating Business Processes | 17% | - Build lead nurturing and campaign workflows - Select appropriate automation tools - Design engagement programs and sequences |
| Topic 3: Lead Management | 14% | - Implement scoring and grading models - Configure lead routing and handoff processes - Design lead generation strategies |
| Topic 4: Sales Emails and Alerts | 6% | - Maximize sales and marketing alignment - Configure Sales Emails and Alerts features |
| Topic 5: Personalizing the Prospect Experience | 8% | - Design personalized interactions - Implement consent and preference management - Recommend engagement enhancements |
| Topic 6: Evaluation | 17% | - Analyze business requirements and recommend solutions - Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity |
| Topic 7: Email Marketing | 10% | - Optimize email content and performance - Ensure deliverability and compliance - Apply email marketing standards and best practices |
| Topic 8: Reporting, Metrics, and Analytics | 12% | - Define relevant KPIs and metrics - Interpret results and recommend improvements - Configure and customize reports and dashboards |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
"LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement.
In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers
- A. Review existing forms and landing pages to understand what data needs to be collected.
- B. Pull a report of the data they intend to use for segmentation purposes.
- C. Filter existing prospect records to see which custom fields have the most data.
- D. Ask their accounting team to review and select the five most helpful fields.
Correct Answer: A,B 🗳️
The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Marketing Cloud Account Engagement feature of email now can be used to run these tests?
- A. Create a one off email test send by entering an email address in the Send to Emails section of the testing tab
- B. Create a test list of approved users to use in the testing tab of the email now.
- C. Create a static list of approved users to use as the recipient list in the sending tab.
- D. Create a dynamic list of approved users to use as the recipient list in the sending tab.
Correct Answer: B 🗳️
When you go to View HTML code section at selected Form record you can only see the iframe tag
- A. True
- B. False
Correct Answer: A 🗳️
Which are Actions Available with Salesforce Connector (Choose three)
- A. Add to Salesforce campaign
- B. Delete a Salesforce task
- C. Assign prospect via Salesforce active assignment rule
- D. Create a Salesforce event
- E. Assign prospect to queue
Correct Answer: A,C,E 🗳️
LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?
- A. Use A/B test
- B. Use multivariate test & Review email preview
- C. Use rendering test and send to Test List
- D. Use individual email test
Correct Answer: C 🗳️
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