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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Google determines a quality score to evaluate keyword relevance. The higher the quality score, the better the ad will perform for your site. There are several factors that go into determining your quality score, which include your clickthrough rate, the relevance of your ad text, keyword, and what is the other factor?

A) Landing page
B) History of Google AdWords
C) Domain name
D) Negative keywords

2. All of the following are the best practices for using Website Optimizer except for which one?

A) Test pages
B) Website layout
C) Conversion pages
D) Test content

3. In Google AdWords there are two places where you can see the information for the Placement Performance Report. The first is through the Reporting tab and the actual Placement Performance report. Where else can you see the information in the Placement Performance Report in Google AdWords?

A) You can have the report emailed to you in .csv format.
B) You can see the details on the Networks tab.
C) You can see the details on your Keywords tab.
D) You can see the details on your Account Performance Tab.

4. You are a Search Engine Marketing consultant for a company in your city. Your client wants you to create a report that will show them which ISP, hostname, and connection speed have driven the most visits to your site. Which report could you run for your client within Google Analytics?

A) Network properties
B) Map overlay
C) Visitor trending
D) Visitors overview

5. When you open Google Analytics for reporting, there are six categories of reporting. Which of the following is one of the six categories of Google Analytics reporting?

A) Sales
B) Referrers
C) IP Addresses
D) Visitors

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