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Google Display Exam Practice Test Sample Questions:

1. Lily has created a display campaign to help support her consulting business. She wants to find the best keywords based on the site content. Which of the following Google AdWords tools will she use to accomplish the task?

A) Keyword tools
B) My Change History tool
C) Display ad builder
D) Conversion optimizer

2. Robert has created a display ad for his business that sells photography equipment online. He has created a large keyword list for his ad Google AdWords campaign - which is included in the Google Content Network. What is likely to happen with an expansive, large keyword list?

A) Robert's ad will budgeting will be adjusted to use the entire budget as soon as possible because the large amount of keywords will demand his ad more often.
B) Robert's ad may be paused by Google because there's an abundance of keywords.
C) Robert will generate more sales.
D) Robert's ad may show up on irrelevant sites that seem related to his business, but really ar en't.

3. Examine the image below:
Four areas of the image have been highlighted for your reference. In the image, what highlighted area is represented by the color yellow?

A) In stream video
B) Image ad
C) Banner ad
D) In video overlay

4. Google recommends that Google AdWords users include negative keywords when building a contextual advertisement. Why should users include negative keywords?

A) It helps to ensure that ads would not appear on irrelevant searches.
B) It helps to ensure that an ad will appear when users search for an opposite keyword.
C) It helps to ensure that searches with similar spelling would not appear on search results.
D) It helps to ensure that an ad will appear along with competitors' ads.

5. What is the size of a video companion banner required for expandable click-to-play YouTube Video Ad?

A) 300x250
B) 950x500
C) 300x35
D) 50x50

Solutions: