[Dec 14, 2021] Pass Oracle 1Z0-1032-20 Exam Info and Free Practice Test
1Z0-1032-20 Exam Dumps PDF Updated Dump from Pass4sures Guaranteed Success
Oracle 1Z0-1032-20 Exam Syllabus Topics:
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NEW QUESTION 23
You send the same email campaign out on the first Tuesday of every month to announce the month's specials.
You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?
- A. Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
- B. Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
- C. Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
- D. Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
- E. Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
Answer: E
NEW QUESTION 24
You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaign requirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?
- A. Navigate to the Workbook and click the Validate button.
- B. Navigate to the Workbook and click the Version Test button.
- C. Navigate to the Version Test screen and click the Workbook button.
- D. Navigate to the Workbook and click the EMD button.
Answer: B
NEW QUESTION 25
You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?
- A. Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
- B. Use the RPL syntax <priority> and </priority> tags and include the rules to execute first inside these tags.
- C. You can only order the rules in the top-down order in which Responsys will execute them.
- D. Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
Answer: C
NEW QUESTION 26
When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?
- A. tracking=first
- B. action=last
- C. action=single
- D. action=once
- E. tracking-once
Answer: E
NEW QUESTION 27
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?
- A. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
- B. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
- C. The purchase transaction is attributed to both email campaigns.
- D. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
Answer: A
NEW QUESTION 28
You discovered that your main competitor's employees are subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?
- A. Create a Non-Competitor Program using Program Designer.
- B. In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.
- C. Periodically run the scrub utility and delete all email addresses from your competitor's domain.
- D. Search the list for the domain name of the competitor and select the block option for each user that is found.
Answer: C
NEW QUESTION 29
What three actions must you take to set up your new IP for deliverability success with your major ISPs?
(Choose three.)
- A. Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.
- B. Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
- C. Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
- D. Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.
Answer: B,C,D
NEW QUESTION 30
Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.
What step should you take to encrypt the files?
- A. Create a Responsys security key in the Account Administration screen. Import this key when creating the export.
- B. Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.
- C. Import a private encryption key the customer created to be used when the export runs.
- D. Import a public encryption key the customer created to be used when the export runs.
Answer: A
NEW QUESTION 31
You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?
- A. {FIRST_NAME}
- B. {FIRST_NAME} $
- C. $ {FIRST_NAME}
- D. $FIRST_NAME
Answer: C
NEW QUESTION 32
Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)
- A. Time stamp
- B. Memo text - unlimited number of characters
- C. Medium text - up to 100 characters
- D. Binary string
- E. Number
- F. Currency
Answer: A,B,E
Explanation:
Explanation
Reference
http://help4.responsys.net/customercenter/riuas/data-types-fieldnames.htm
NEW QUESTION 33
When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?
- A. Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
- B. Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
- C. Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
- D. Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
Answer: D
NEW QUESTION 34
Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choose three.)
- A. Send carefully planned content to highly engaged recipients.
- B. Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
- C. Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
- D. Minimize complaints and bounces to establish a good reputation with each ISP.
- E. Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
Answer: A,C,D
NEW QUESTION 35
You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
What should you do to see this?
- A. Select Workbook > Test.
- B. Click the Version Test button.
- C. Click the Render button.
- D. Click the Preview button, which has the eye icon on it.
Answer: D
NEW QUESTION 36
Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?
- A. Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
- B. Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
- C. When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
- D. Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET, and use that as a suppression table for all email campaigns for the month.
Answer: C
NEW QUESTION 37
In RPL, how do you reference a value in a data source?
- A. project_name.field_name
- B. fieldname
- C. data_source.field_name
- D. data_source_alias.filed_name_alias
Answer: B
NEW QUESTION 38
You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an error message states that the proof list is empty.
Why is this happening?
- A. You must have missed populating some of the fields being used for personalization in the records.
Check the data in the seed group for completeness. - B. You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
- C. The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
- D. When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
Answer: A
NEW QUESTION 39
You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP subscribers.
You learn that VIP subscribers who have spent more than $3,000 are not receiving messages with the proper promotional code associated with their status level. The amount of money a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of rules is as follows:
- Rule 1: AMT_PURCHASES Greater than 100
- Rule 2: AMT_PURCHASES Greater than 1000
- Rule 3: AMT_PURCHASES Greater than 3000
Identify the solution.
- A. Responsys requires that the money data type be assigned, because it doesn't support the number data type to be used for monetary values.
- B. The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2:
AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to 3000 - C. Responsys can't execute rule sets for a dynamic region without a default conditional rule that initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default Rule 0:
AMT_PURCHASES Equals 0 - D. Responsys executes rules in sequential order, so any subscriber with more than $100 in spending will have the content inserted associated with the first rule and the rest of the rules will never be resolved.
Either the order of the rules should be reversed or the conditional logic should bechanged to use different operators.
Answer: D
NEW QUESTION 40
Which Insight reporting measure should you use to capture the number of clickthroughs and conversions recorded through emails on August 1, 2016?
- A. Live Date - August 1, 2016
- B. Sent Date = August 1, 2016
- C. Sent Date = August 1 to August 2, 2016
- D. Interval Date = August 1, 2016 plus one day
- E. Event Date = August 1, 2016
Answer: A
NEW QUESTION 41
After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?
- A. In the Program Designer, using the Analyze Report feature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
- B. View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
- C. In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
- D. In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide it to the management.
Answer: C
NEW QUESTION 42
The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.
As the Responsys Administrator, how can you provide a custom report that the team can easily access from the Insight menu?
- A. Create the custom report and save it to the Insight account folder. Right-click to copy the link for the report. Send the link to the executive team and tell them to use it whenever they want to view the report.
- B. Create the custom report and schedule it to be sent by email to the executive team every single day.
- C. You can only access custom reports from the account folder. You must train the executives to navigate to the Report Library to locate and launch the report.
- D. Create the custom report and save it to the Insight account folder. Add the report to the Default Dashboard, and tell the executives to view the report from the dashboard whenever they want to view the report.
Answer: A
NEW QUESTION 43
Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design a campaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0 (zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.
What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?
- A. The campaign launch will error out when Responsys detects multiple matches with the CONTACI'S list from the ORDERS table.
- B. When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, the first found match will be used in the campaign.
- C. Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every email generated.
- D. During the campaign worklist build, Responsys will pause and ask you to select the correct record to use for the campaign personalization.
Answer: C
NEW QUESTION 44
How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?
- A. Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.
- B. In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
- C. An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
- D. An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
Answer: C
NEW QUESTION 45
A published campaign has an issue that has halted campaign launches. Because of this issue, email notifications were sent to all the key stake holders regarding the failures. You have been contacted to figure out exactly what the issue is, report the issue and if possible fix it.
How should you locate the campaign that is facing this issue?
- A. Look in each folder until you find the campaign.
- B. Use the Campaign Search feature.
- C. Use the Manage Campaign screen.
- D. Use the Campaign Debugger tool.
Answer: B
NEW QUESTION 46
Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)
- A. <dynamicregion>
- B. <td>
- C. <br>
- D. <div>
Answer: C,D
NEW QUESTION 47
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