[Apr-2023] Marketing-Cloud-Developer Questions - Truly Beneficial For Your Salesforce Exam
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NEW QUESTION # 47
A developer wants to design a custom subscription center in CloudPages. The developer prefers to code in AMPscript, but is also skilled in Server-Side JavaScript. While the developer is confident their code is of high quality, they would still like to handle unexprected errors gracefully to ensure the best user experience. Which feature should handle this scenario?
- A. Wrapping the code in a Server-Side JavaScript Try/Catch block
- B. Using RaiseError AMPscript function when an error occurs
- C. Wrapping the code in a AMPscript HandleError block
- D. Marketing Cloud automatically handles any error scenario that may occur
Answer: A
NEW QUESTION # 48
A developer created an email using the fasubjectLine variable as the subject line. Due to revisions, the developer declared <>subjectLine in multiple locations throughout the email, including:
Which subject line will be used at the time of deployment?
- A. Enjoy 20% off today
- B. Enjoy 10% off today
- C. Enjoy 15% off today
Answer: A
NEW QUESTION # 49
Certification Aid wants to add new customers to a cross-channel welcome campaign when they register on the company website. Which API should be used for this? Choose 1.
- A. Transactional Messaging API
- B. Event Notification API
- C. Journey Builder API
- D. Personalization Builder API
Answer: A
NEW QUESTION # 50
A developer is creating a CloudPage which accepts secure parameters via an email link and will submit those parameters to another CloudPage for data upsert. The page currently captures an Appointment ID parameter passed into it and sets the value to the variable caapptld. The developer does NOT want the Appointment ID to be visible to anyone using the form.
What is the best method to ensure the parameters are passed successfully to the data upsert page?
- A. <form action="%%=CloudPagesURL(123,'apptId',@apptld)=%%" methods "post">
- B. <input id="apptld" type="textarea" value="%%=(@apptld)=%%" readonly>
- C. <form action="%%=MicrositeURL(123,'apptId',@apptld)=%%" method="post">
- D. <input id="apptld" type="textarea" value="%%=(@apptld)=%%" hldden>
Answer: A
NEW QUESTION # 51
Certification Aid wants to implement a custom profile center using SOAP API. Which SOAP API methods are relevant to achieve this? Choose 2.
- A. Describe
- B. Configure
- C. Update
- D. Extract
Answer: A,C
NEW QUESTION # 52
A developer wants a link to be dynamic based on subscriber attributes. Rather than create numerous links, the developer uses AMPscript to set the link's value as a variable. The variable will be used within the <a> tag. What should the developer do within the <a> tag to ensure clicks are tracked for the variable? Choose 2
- A. Include a variable for the Alias attribute
- B. Ensure the Conversion attribute is 'true'
- C. Wrap the variable in a v function
- D. Wrap the variable in a RedirectTo function
Answer: D
NEW QUESTION # 53
A developer wants to programmatically inject Contacts into a journey via REST API. What is the recommended route using POST data extension fields and values?
- A. /contacts/v1/contactEvents
- B. /interaction/v1/eventDefinitions
- C. /interaction/v1/interactions
- D. /interaction/v1/events
Answer: D
NEW QUESTION # 54
A developer wants to include an AMPscript if/else statement in an email to satisfy the condition "if the subscriber's tier is not premier then display heading encouraging them to upgrade." The tier value has already been set as variable named @level. How should the developer write this AMPscript conditional statement?
- A. %%=IIF @level == premier, You are a premier member" Upgrade to premier now!
- B. %%IF(@level == 'premier') THEN 'Upgrade to premier now!' ELSE 'You are a premier member' ENDIF]%%
- C. " ENDIF IF @level == 'premier' THEN SET @message = 'Upgrade to premier now
- D. '" ENDIF]%% %%=v(message)=%%%%=IF(@level IS 'premier', Upgrade to premier now! You are a premier member%%=IIF(@level = 'premier', 'You are a premier member!', Upgrade to premier now!
- E. %%[IF @level == 'premier' THEN SET @message = You are premier member
Answer: D
NEW QUESTION # 55
A developer uses an API to send data to a Marketing Cloud data extension once every five minutes using the REST API. They notice data does not always write to the data extension, leading to data loss.
Which three best practices are recommended to avoid this issue? Choose 3 answers
- A. In case of Server errors, request a new Access Token before each request.
- B. In case of 'Not Authorized' errors, request a new Access Token and attempt the call again.
- C. In case of Server errors, ensure the Server is available and attempt the call again.
- D. Use Username and Password authentication instead of oAuth client ID and client secret.
- E. Store the expiry of the access token to ensure a new token is requested if the old one is invalid.
Answer: B,D,E
NEW QUESTION # 56
A developer is implementing a custom profile center and using the LogUnsubEvent request. Which parameter is required for the event to be tied to the appropriate send?
- A. Unsub Reason
- B. SubscriberKey
- C. JobID
- D. ListID
Answer: C
NEW QUESTION # 57
Northern Trail Outfitters uses a Send Log and sends more than one million emails per day. They want to execute daily reports on all subscriber activity without impacting send performance.
Which set of best practices should be implemented''
- A. Add a data retention policy to the SendLog. then run reports from the _Opens data view.
- B. Copy new Send Log records to an Archive data extension, then run reports from the Send Log dataextension.
- C. Copy new Send Log records to an Archive data extension, then run reports from the Archive data extension.
- D. Add a data retention policy to the Send Log. then run reports from the Send Log data extension.
Answer: A
NEW QUESTION # 58
Clock Kicks would like to encrypt and store form data submitted from a CloudPage in a data extension using AMPscript. Which three encryption options could be used when creating a new key in Key Management? Choose 3
- A. Symmetric
- B. SAML
- C. Asymmetric
- D. Salt
- E. RSA
Answer: C
NEW QUESTION # 59
Northern Trail Outfitters (NTO) wants to determine the best identifier for subscribers across all channels.
What should be recommended5
- A. Email Address
- B. Mobile ID
- C. Contact Key
- D. Subscriber ID
Answer: C
NEW QUESTION # 60
A developer wants to expand their knowledge of Query Activities. They want to identify email addresses that have bounced in the last 30 days, along with the Bounce Reason and some additional subscriber specific data; however, the SQL they have written does not return any records. Below is the SQL statement:
What updates should be made to ensure this SQL statement returns the desired results?
- A. Marketing Cloud does not allow use of GETDATE function. They should define a specific date.
- B. Marketing Cloud does not allow DateAdd functions in Query Activities. They should define a specific date.
- C. Marketing Cloud Data Views only hold 20 days worth of data. They should narrow scope of DateAdd function.
- D. Marketing Cloud _Bounce data view does not contain EmailAddress. They should join on SubscriberlD.
Answer: D
NEW QUESTION # 61
A developer wants to use the RaiseError Ampscript function when a subscriber does not have the necessary data to build an email. Which two outcomes are possible using this function? Choose 2 answer
- A. The email is not sent to the particular subscriber
- B. The send is retried
- C. An error message is sent to the From Address used in the email
- D. The send fails
Answer: A,D
NEW QUESTION # 62
A developer is configuring a File Drop Automation and wants to use a Filename Pattern to allow for timestamps on the file. The file name will always start with the month and day (e.g. MAY15) the file is dropped onto the SFTP site.
Which two configurations should be used for the automation to successfully start? Choose 2 answers
- A. %%Month%%%%Day%%
- B. Ends With operator
- C. Begins With operator
- D. %%MMMMdd%%
Answer: A,C
NEW QUESTION # 63
What can be created in Attribute Groups within Contact Builder? Choose 2.
- A. Attribute Groups
- B. Relationships
- C. Data Extensions
- D. Populations
Answer: B,C
NEW QUESTION # 64
Northern Trail Outfitters' account is configured with two child BU(s): US and Global. The account has a data extension In the Shared Data Extensions folder named 'MemberData'. This data extension contains basic address information, as well as Boolean fields labeled 'US' and 'Global' indicating to which business unit the subscriber belongs. Automation needs to be created in the US business unit to query all records in New York who are members of the business unit US.
SELECT * FROM MemberData WHERE State = 'NY' AND US = 1
What would cause this query to report the following error: "An error occurred while checking the query syntax. Errors: MemberData is not a known data extension or system data view. You can only query existing data extensions or system data views."?
- A. MemberData should be prefixed with ENT
- B. Query Activities cannot use the " wildcard
- C. Incorrect syntax; Query Activities are written in SOQL
- D. Query should check for a US value of True'
Answer: A
NEW QUESTION # 65
A developer receives a request to integrate Marketing Cloud with a lead capture tool. The lead capture tool will call the Marketing Cloud API to create a data extension every time a new lead form is published. The created data extension's name should match the name of the form exactly.
Which API feature could the developer use to dynamically create these data extensions?
- A. Creating the data extension using API is not possible
- B. REST API using POST on the /data/v1/customobjectdata/ endpoint
- C. SOAP API using Create Method and the DataExtension Object
- D. REST API using POST on the /interaction/v1/EventDefinitions endpoint with Schema populated
Answer: C
NEW QUESTION # 66
Certification Aid wants to encrypt data stored in Marketing Cloud. It is fine if unencrypted fields are visible to Marketing Cloud and Salesforce users, but the underlying data should be encrypted at rest to prevent physical data theft. Which encryption method should be chosen? Choose 1.
- A. Field-Level Encryption
- B. Transparent Data Encryption
- C. Tokenized Sending
- D. Asymmetric Encryption
Answer: D
NEW QUESTION # 67
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