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Salesforce Media Cloud Consultant Sample Questions:

1. In digital ad sales, what are two ways advertisiments are priced?

A) prepaid expense (PE)
B) marketing cost
C) cost per click (CPC)
D) cost per mille (CPM)

2. A media cloud consultant is modeling and designing the pricing of the different advertisement types, including Digital, Out-of-home, Print, or Linear Advertising. What are two basic ways that the advertisement could be priced?

A) periodic charge
B) one time charge
C) recurring charge
D) discount charge

3. A media cloud customer utilizesindustries order managements to manage advertising publishing. Order Management orchestrates the fulfillment steps across multiple external system, such as inventory management for reserve/assin ad placement, ad servers, and a billing system for invoicing. Which two guidelines should a consultant follow when desinin an orchestration plan to external systems?

A) use a single swim lane or orchestration plan for all callouts to all external systems
B) fully describe all commercial product entities using product attributes.
C) create a master end-to-end plan to sequence the major milestones of all orders
D) create separate orchestration plan definitions for provisioning , logistics, inventory, and/or billing

4. Which three marketing cloud intelligence integration methods can a consultant use to ingest and integrateall available channels as well as first and third party data source, to create a cross-channel optimization platform?

A) Marcketing cloud intelligence data lake stream
B) API connectors
C) data mapping visualizer
D) totalConnect
E) Data raptor

5. A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. They require Sales Representatives and Media Planners to sell their digital ad products with targeting selections for geo targeting, day/time targeting, content targeting, and user's OS targeting.
Which type of targeting is available with Media Cloud?

A) Day/Time Targeting
B) Content Targeting
C) User's OS Targeting
D) Geo Targeting

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