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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

Question 1

A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions.
Which two tools should the marketer use? Choose 2 answers

A. AMPscript Lookup
B. Sender Profiles
C. Personalization Strings
D. Delivery Profiles

Question 2

Northern Train Outfitters (NTO) finds 57% of its subscribers read emails on smartphones. Because of this, NTO wants to enhance its email viewing experience by thinking "mobile first". NTO has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email?

A. HTML Paste
B. Template Based
C. Web Paste
D. Text only

Question 3

A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic.
Which send tracking metric provides the bounce description "Address is non-existent at the domain?

A. Undeliverable
B. Blocked Bounce
C. Soft Bounce
D. Hard Bounce

Question 4

An account has Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns.
Which two steps should the marketer take when creating the data extension? Choose 2 answers

A. Set the column with Subscriber Key as Primary Key
B. Set the Email address column as Primary Key
C. In Properties, check the "Is Sendable" option
D. Relate the Email Address to Subscriber Key

Question 5

Why should a marketer ensure that field lengths are accurate when creating a data extension? (Choose 2)

A. To ensure data integrity
B. To save the data extension
C. To determine the correct data type
D. To optimize import process speed

Solutions: