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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Campaigns and Experiences | 24% | - Create and test campaign variations - Create and manage campaigns - Build experiences using drag-and-drop editor - Configure audience targeting and segmentation - Implement decision logic and rules - Set up triggers and response handling |
| Administration and Governance | 20% | - Manage integrations with Marketing Cloud - Manage user roles and permissions - Configure system settings and preferences - Implement data governance policies - Understand compliance and security considerations - Monitor system health and troubleshooting |
| Implementation and Configuration | 16% | - Implement JavaScript beacon and tag management - Set up and configure the Web Media Manager - Set up data collection and event processing - Configure user and visitor authentication - Configure campaign areas and zones |
| Overview and Key Concepts | 12% | - Define Marketing Cloud Personalization - Describe the platform architecture and components - Explain the difference between Real-Time and Batch modes - Identify use cases for Marketing Cloud Personalization |
| Audience Management | 16% | - Build audience criteria and filters - Implement catalog-based recommendations - Create and manage segments - Use profile attributes and engagement scoring - Configure dynamic audience membership |
| Reporting and Analytics | 12% | - Interpret engagement and conversion data - Navigate and use the Reports dashboard - Analyze campaign performance metrics - Create and customize reports |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?
A) Use a segment to specify certain actions, which can be set as the goal for a campaign
B) Use a segment to set a global goal
C) Use engagement compare functionality to see the differences in key metrics and behaviours
D) Use a segment to setup a filter, then use the filter in campaign statistics
2. What two fields can a web developer specify for defining a Content Zone?
Choose 2 answers
A) The associated page type
B) The CSS selector of the DOM element.
C) The dimensions of the Content Zone.
D) The name of the Content Zone.
3. How are anonymous visitors tracked?
A) The customer must assign a unique alphanumeric identifier using a first-party cookie.
B) The browser assigns a 3rd party cookie
C) Marketing Cloud Personalization assigns a unique alphanumeric identifier using a 3rd-party cookie.
D) Marketing Cloud Personalization assigns a unique alphanumeric identifier using a first-party cookie.
4. What are the three primary areas of data stored in Marketing Cloud Personalization which represent a company's key business information?
A) Shadow catalog information
B) Operational information
C) Statistical tracking of KPIs
D) Employee performance
E) User behaviors
5. In which two locations in the page Type definition can a developer pass in attributes?
A) is Match
B) cashDom
C) listeners
D) onActionEvent
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B,D | Question # 3 Answer: D | Question # 4 Answer: A,B,E | Question # 5 Answer: A,D |
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