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Salesforce AP-216 Exam Syllabus Topics:

Section	Weight	Objectives
Campaigns and Experiences	24%	- Create and test campaign variations - Create and manage campaigns - Build experiences using drag-and-drop editor - Configure audience targeting and segmentation - Implement decision logic and rules - Set up triggers and response handling
Administration and Governance	20%	- Manage integrations with Marketing Cloud - Manage user roles and permissions - Configure system settings and preferences - Implement data governance policies - Understand compliance and security considerations - Monitor system health and troubleshooting
Implementation and Configuration	16%	- Implement JavaScript beacon and tag management - Set up and configure the Web Media Manager - Set up data collection and event processing - Configure user and visitor authentication - Configure campaign areas and zones
Overview and Key Concepts	12%	- Define Marketing Cloud Personalization - Describe the platform architecture and components - Explain the difference between Real-Time and Batch modes - Identify use cases for Marketing Cloud Personalization
Audience Management	16%	- Build audience criteria and filters - Implement catalog-based recommendations - Create and manage segments - Use profile attributes and engagement scoring - Configure dynamic audience membership
Reporting and Analytics	12%	- Interpret engagement and conversion data - Navigate and use the Reports dashboard - Analyze campaign performance metrics - Create and customize reports

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

Question #1

A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

A. Use a segment to specify certain actions, which can be set as the goal for a campaign
B. Use a segment to set a global goal
C. Use engagement compare functionality to see the differences in key metrics and behaviours
D. Use a segment to setup a filter, then use the filter in campaign statistics

Reveal Solution Discussion 0

Correct Answer: D 🗳️