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Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure that the 7,000 subscribers that exist on both lists don't receive the same email twice?

A) Suppression List
B) Exclusion Script
C) Exclusion List
D) Domain Exclusion List

2. A small company, with limited resources, has started to use the Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.
What is the optimal way to manage unsubscribes by communication type?

A) Create separate data extensions for each communication type and customize the subscription page.
B) Create suppression lists for each communication type, and associate the suppression list on the send definition.
C) Create a Boolean field for each communication type in the data extension and update the Profile Center.
D) Create publication lists for each communication type, and associate the publication list on the send definition.

3. A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?

A) Journey Builder
B) Predictive Email
C) Automation Studio
D) Scheduled Email Sends

4. What is a media query and how is it used? (Choose 2)

A) image blocking
B) the CSS3 code detects the pixel size of the screen on which that email is opened
C) a responsive layout that uses a piece of CSS3 code.
D) defensive tactics like using HTML text rather then graphical text

5. What's the purpose of the Customized Shortcuts section under the Overview tab of the Email section in Exact Target?

A) Allows you to create Email
B) Allows you to access you most frequent tasks quickly
C) Allows you to create custom actions for your marketing.
D) Allows you to view past and pending emails.

Solutions: