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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?

A) 1 hour
B) Real-time
C) 30 minutes
D) 15 minutes

2. How are anonymous visitors tracked?

A) The customer must assign a unique alphanumeric identifier using a first-party cookie.
B) The browser assigns a 3rd party cookie
C) Marketing Cloud Personalization assigns a unique alphanumeric identifier using a 3rd-party cookie.
D) Marketing Cloud Personalization assigns a unique alphanumeric identifier using a first-party cookie.

3. What are the two main functions of the Event API? (select 2)

A) Process GDPR data or deletion requests
B) Return campaign responses
C) Capture user attributes and actions
D) Bulk load external campaign data

4. What are three features of the WebSDK when deployed on a website?

A) Loading data from ETL feeds
B) Identity and cookie management
C) Rendering campaign for personalisation
D) Configure filters and goals
E) Sitemapping for data collection

5. The sitemap provides the functionality that enables IS to identify which three items?

A) campaign
B) content zones
C) attributes
D) Templates
E) Page types

Solutions: