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Salesforce AP-215 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Visualization and Dashboards | - Filters and Drill-Downs
|
| Topic 2: Reports and Activation | - Data Export
|
| Topic 3: Data Integration and Configuration | - Data Ingestion
|
| Topic 4: Marketing Intelligence Platform Fundamentals | - Administration and Security
|
| Topic 5: Data Harmonization and Data Model | - Dimensions and Measures
|
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
Question 1
A client's data consists of three data streams as follows:
Data Stream A:
A. Inherit Attributes and Hierarchies
B. Update Attributes and Hierarchies
C. It doesn't matter. As long as Data stream A is set as a Parent', the rest of the Data Updates Permissions are irrelevant.
D. Update Attributes
Question 2
Which three entities and/or functions can be used in an expression when building a calculated dimension?
A. Calculated dimensions
B. The EXTRACT function
C. The VLOOKUP function
D. Mapped measurements
E. Mapped dimensions
Question 3
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.
Given the above file and logic and assume that the file is mapped in the OPPORTUNITIES Data Stream type with the following mapping:
"Day" - "Created Date"
"Opportunity Key" + Opportunity Key
"Opportunity Stage" - Opportunity Stage
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of 'opportunities in the Confirmed Interest stage?
A. 1
B. 2
C. 0
D. 3
Question 4
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.
Given the above file and logic and assuming that the file is mapped in a generic data stream type with the following mapping
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" + Generic Entity Key 2
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 11th. Which option reflects the stage(s) the Opportunity key 123AA01 is associated with?
A. Registered
B. Confirmed Interest & Registered
C. Interest & Registered
D. Confirmed Interest
E. Interest
Question 5
An implementation engineer has been asked to perform a QA for a newly created harmonization field, Color, implemented by a client.
The source file that was ingested can be seen below:
The client performed the below standard mapping:
As a final step, the client had created the field 'Color'. As can be seen, it is extracted from the Creative Name (after the '#' sign).
For QA purposes, you have queried a pivot table, with the following fields:
* Media Buy Key
* Media Buy Name
* In View Impressions
The final pivot is presented below:
A. A Harmonized dimension was created via a pattern over the Creative Name.
B. A calculated dimension was created with the formula: EXTRACT([Creative_Namel, #1)
C. An EXTRACT formula (for Color) was written and mapped to a Creative custom attribute.
D. An EXTRACT formula (for Color) was written and mapped to a Media Buy custom attribute.
Solutions:
| Question 1 Answer: A | Question 2 Answer: B,D,E | Question 3 Answer: C | Question 4 Answer: C | Question 5 Answer: C |

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