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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Campaign & Program Automation | 12% | - Automation logic and workflow design - Program Builder and Program Canvas features - Campaign Canvas configuration and usage |
| CRM Integration & Advanced Services | 13% | - Supported CRM integrations and components - Sales tools, reporting, lead scoring and AI capabilities - Integration setup, troubleshooting and closed-loop reporting |
| Eloqua Fundamentals & Data Model | 15% | - Data enhancement and AppCloud usage - Data objects, relationships and data capture - Platform architecture and core concepts |
| Security & Administration | 12% | - Company and instance settings - User creation and security groups - Asset permissions and contact-level security |
| Forms, Landing Pages & Tracking | 11% | - Tracking script and microsite setup - Form creation, advanced techniques and external integration - Landing page configuration and customization |
| Branding, Deliverability & Email Management | 13% | - IP warming and deliverability setup - Subscription and preference management - Email configuration, personalization and compliance |
| Implementation Overview | 10% | - Major milestones and key deliverables - Prerequisite documents and required attendees |
| Data Management & Import/Export | 14% | - Data import/export tools and automation - Data standardization and prioritization - Contact/account fields, views and custom objects |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
1. You are creating a prompted report to be sent on a schedule by an Insight Agent.
What type of filter do you need to create? (Choose the best answer.)
A) inline filter
B) scheduled filter
C) prompted filter
D) named filter
2. Which three are types of SmartStarts? (Choose three.)
A) Enhanced SmartStart
B) Enterprise SmartStart
C) Universal SmartStart
D) Standard SmartStart
E) Complete SmartStart
3. What does Oracle Eloqua use to find the optimal time to send emails to each individual contact with the Send Time Optimization feature? (Choose the best answer.)
A) current click rate
B) historical open data
C) anticipated open data
D) average engagement rate
4. Which statement is true about IP Warming?
A) It takes 8 to 12 weeks.
B) The Campaign Analysis report is the most useful to monitor Spam Unsubscribes during IP Warming.
C) It includes familiar branding and messaging in the email content.
D) A dedicated IP address is NOT required.
5. Which three factors negatively affect an IP address's sender reputation? (Choose three.)
A) spam complaints
B) lists of active contacts
C) high engagement
D) inconsistent send volumes
E) recycled spam trap
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B,D,E | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: A,B,C |
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