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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analytics and Reporting | 15% | - Analyze cross channel performance metrics - Interpret attribution models - Build custom reports and dashboards |
| Topic 2: Mobile Messaging (SMS and Push) | 20% | - Apply compliance and regulatory requirements - Configure SMS and push notification campaigns - Design mobile customer journeys - Implement mobile opt-in management |
| Topic 3: Advertising and Social Integration | 15% | - Leverage Social Studio capabilities - Implement audience synchronization - Configure Advertising Studio integrations |
| Topic 4: Cross Channel Strategy and Planning | 15% | - Define cross channel campaign strategy aligned with business objectives - Design customer journey touchpoints - Identify target audiences across channels |
| Topic 5: Email Marketing Advanced Concepts | 25% | - Optimize email deliverability - Configure dynamic content and personalization - Design A/B and multivariate test strategies - Implement advanced segmentation strategies |
| Topic 6: Automation and Journey Builder | 10% | - Implement decision split logic - Configure wait and engagement activities - Design complex multi-step journeys |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
How does Interaction Studio unify anonymous and known identities?
- A. Interaction Studio monitors identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.
- B. Interaction Studio uses third party software to match anonymous and known identities
- C. Interaction Studio synchronizes anonymous and known profiles once a day based on online traffic and data from offline sources
- D. Interaction Studio uses probabilistic matching to determine if two or more profiles represent the same identity
Correct Answer: A 🗳️
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
- A. Biweekly
- B. daily
- C. monthly
- D. hourly
Correct Answer: B 🗳️
Explanation: Only visible for Pass4sures members. You can sign-up / login (it's free).
On which social channel can users create ad audiences?
- A. Houzz
- B. Instagram
- C. Twitter (X)
- D. Tiktok
Correct Answer: B 🗳️
What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?
- A. Non-nullable fields to be used for comparing your Journey Data and Contact Data fields
- B. An expression builder references Journey Data and Contact Data.
- C. Nullable fields to be used for comparing your Journey Data and Contact Data fields
- D. An expression builder references Journey Data and Journey Filtered : activities
Correct Answer: A,B 🗳️
What is true about Einstein engagement frequency (EEF). Select 3
- A. EEF uses only commercial send data not transactional
- B. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue. - C. The model uses data available only in your account
- D. It uses last ISO days engagement data
Correct Answer: A,B,C 🗳️
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