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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Analytics and Reporting15%- Analyze cross channel performance metrics
- Interpret attribution models
- Build custom reports and dashboards
Topic 2: Mobile Messaging (SMS and Push)20%- Apply compliance and regulatory requirements
- Configure SMS and push notification campaigns
- Design mobile customer journeys
- Implement mobile opt-in management
Topic 3: Advertising and Social Integration15%- Leverage Social Studio capabilities
- Implement audience synchronization
- Configure Advertising Studio integrations
Topic 4: Cross Channel Strategy and Planning15%- Define cross channel campaign strategy aligned with business objectives
- Design customer journey touchpoints
- Identify target audiences across channels
Topic 5: Email Marketing Advanced Concepts25%- Optimize email deliverability
- Configure dynamic content and personalization
- Design A/B and multivariate test strategies
- Implement advanced segmentation strategies
Topic 6: Automation and Journey Builder10%- Implement decision split logic
- Configure wait and engagement activities
- Design complex multi-step journeys

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

How does Interaction Studio unify anonymous and known identities?

  • A. Interaction Studio monitors identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.
  • B. Interaction Studio uses third party software to match anonymous and known identities
  • C. Interaction Studio synchronizes anonymous and known profiles once a day based on online traffic and data from offline sources
  • D. Interaction Studio uses probabilistic matching to determine if two or more profiles represent the same identity
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly

  • A. Biweekly
  • B. daily
  • C. monthly
  • D. hourly
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Explanation: Only visible for Pass4sures members. You can sign-up / login (it's free).

On which social channel can users create ad audiences?

  • A. Houzz
  • B. Instagram
  • C. Twitter (X)
  • D. Tiktok
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

  • A. Non-nullable fields to be used for comparing your Journey Data and Contact Data fields
  • B. An expression builder references Journey Data and Contact Data.
  • C. Nullable fields to be used for comparing your Journey Data and Contact Data fields
  • D. An expression builder references Journey Data and Journey Filtered : activities
Reveal Solution  Discussion  0

Correct Answer: A,B  🗳️

What is true about Einstein engagement frequency (EEF). Select 3

  • A. EEF uses only commercial send data not transactional
  • B. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
    email fatigue.
  • C. The model uses data available only in your account
  • D. It uses last ISO days engagement data
Reveal Solution  Discussion  0

Correct Answer: A,B,C  🗳️

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