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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. How do you validate that you can use your developer keys to send authenticated message requests to the web services?

A) Use the ID Types REST API
B) Use the Ping API
C) Use the ID Segment API
D) Use the Audience Grant API

2. A client wants to onboard data via the User Data API using their own ID (PUUID) for the transaction. Which of the following must be established?

A) Create and activate a Data Campaign.
B) Deploy an ID Swap tag.
C) Configure Self-Classification Taxonomy and Classification Rules.
D) Create an Audience.

3. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Horizontal regional empowerment
B) A single seat shared by all regions
C) Global template with local nuances
D) Global DMP nerve center
E) Full agency control

4. Which of the following strategies exhibits Oracle DMP data scoping best practices?

A) Collect strategic data points, designed to identify customer engagement.
B) Collect all data, regardless of granularity, to manage it within the DMP.
C) Collect only personally-identifiable information, to correlate it within the DMP.
D) Collect and store only online interactions, as the DMP is an online platform.

5. You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category.
Given this, what should they select for Win Frequency?

A) 7
B) Win Each Category
C) 30
D) Win Every Time
E) 1
F) 15

Solutions: