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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Marketing Fundamentals in Microsoft Dynamics Marketing | - Overview of Dynamics Marketing capabilities - Core marketing concepts and terminology |
| Topic 2: Segmentation and List Management | - Audience segmentation strategies - Creating and managing marketing lists |
| Topic 3: Analytics and Reporting | - Reporting and dashboards - Marketing performance tracking |
| Topic 4: Lead Management and Scoring | - Lead lifecycle management - Lead scoring and qualification |
| Topic 5: Email Marketing and Campaign Management | - Campaign setup and execution - Designing and sending marketing emails |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
Question 1
Which two statements about Microsoft Dynamics Marketing queries are correct? Each correct answer presents a complete solution.
A. A query generates a set of contact records that you can save as a static marketing list.
B. A query generates a set of contact records and adds each contact record to a static marketing list.
C. A query generates a set of contact records and associates them with the query so they are always returned in the query record set.
D. A query generates a set of contact records that you can send email marketing messages to.
Question 2
Which item type should you use in Microsoft Dynamics Marketing when creating items that users will select from time slips?
A. Component Item
B. Standard Item
C. Items/Services
D. Taxable Item
Question 3
Which two fields can you update for multiple media plan items at the same time? Each correct answer presents a complete solution.
A. Vendor
B. Rate
C. Description
D. Rate Type
Question 4
You create a new result type in the Campaign Performance Dashboard of Microsoft Dynamics Marketing.
How many Campaign Performance Dashboard columns does the new result type have?
A. 4
B. 1
C. 2
D. 3
Question 5
Your company gains new customers several times a week. You must perform 18 specific tasks in Microsoft Dynamics Marketing for each new customer.
Which feature can you use to quickly generate the tasks for a new customer?
A. Marketing Plan
B. Job Request Template
C. Job Template
D. Quick Campaign
Solutions:
| Question 1 Answer: A,B | Question 2 Answer: A | Question 3 Answer: A,C | Question 4 Answer: D | Question 5 Answer: D |
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