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Salesforce MC-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Next Consultant Sample Questions:

Question 1

A Marketing Cloud Next Consultant is configuring an Audience Flow for a personalized email campaign. The campaign must target a specific group of existing Contacts, without using a Data 360 segment. The email must include each recipient's first name and account name.
What should the consultant recommend?

A. Upload a CSV file to marketing objects and reference the records using AMPscript in the email for personalization.
B. Create an Actionable List populated from a Contact list view or CSV import, and use Content Variables for email personalization.
C. Use the Data Graph as the entry source of the Audience Flow, and leverage merge fields to personalize the email.

Question 2

A Marketing Cloud Next Consultant wants to build a messaging flow that delivers a notification to everyone that has active consent in SMS or Email. The notification must only be sent via one channel using the following logic.
* If the customer is opted in to both channels, the flow must route to their preferred channel.
* If they are opted out of their preferred channel, it must route to the alternative channel.
Which flow element and configuration should the consultant select to handle this routing?

A. Add a Decision element with multiple configured outcomes.
B. Add an Omni-Channel Routing action.
C. Add several nested Decision elements.

Question 3

Northern Trail Outfitters is designing its consent management framework using the standard Data 360 data model.
Which data model object (DMO) represents a category or purpose of communication that individuals can subscribe to or unsubscribe from?

A. Communication Subscription
B. Communication Subscription Channel Type
C. Communication Subscription Consent

Question 4

A Marketing Cloud Next Consultant is designing a new marketing initiative. The design includes three automated, multi-step email sequences, each triggered by different customer actions. All three sequences are part of a single, overarching product launch effort. The consultant needs to organize these automations logically within Marketing Cloud Next.
How should the consultant structure the campaigns and flows?

A. Create one flow that relates to three separate campaigns.
B. Create one campaign that relates to three separate flows.
C. Create three campaigns, each with its own related flow.

Question 5

The marketing team at Northern Trail Outfitters wants to create marketing objects to store campaign-related data used for content personalization across different campaigns. Before designing the data model, the team needs to understand the available field types for marketing objects.
Which data types are supported when creating marketing objects in Marketing Cloud Next?

A. Text, Number, and Decimal
B. String, Integer, and Boolean
C. Text, Formula, and Decimal

Solutions: