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HP HP2-B102 Exam Syllabus Topics:

SectionObjectives
Printing solutions and services- Security and document workflow
  • 1. Document workflow solutions overview
    • 2. Print security fundamentals
      - Managed print services basics
      • 1. Device lifecycle management
        • 2. Cost optimization concepts
          Imaging and Printing Fundamentals- Sales fundamentals for HP solutions
          • 1. Customer needs analysis
            • 2. Value-based selling concepts
              - HP imaging and printing portfolio overview
              • 1. Printer categories and technologies
                • 2. HP product positioning basics
                  Customer solutions positioning- Competitive positioning
                  • 1. HP advantages in print ecosystem
                    • 2. Channel sales fundamentals
                      - Solution mapping
                      • 1. SMB vs enterprise print environments
                        • 2. Matching HP devices to customer needs

                          HP Imaging and Printing Sales Fundamentals Sample Questions:

                          Question 1

                          What is the HP eIRG designed to help HP sales people do?

                          A. to share with clients, thus enabling the client to pick and choose the devices that they want
                          B. to create sales PowerPoint presentations
                          C. to find out if a device is discontinued and, if so, the model number of the replacement device
                          D. to help competitors to make their product plans


                          Question 2

                          What is NOT addressed in the HP Value Proposition?

                          A. simplicity
                          B. assessment
                          C. real world performance
                          D. reliability


                          Question 3

                          What is the best reason for using color in the marketplace?

                          A. to establish brand recognition and an identity in the marketplace
                          B. to make it possible to print from the same printer that is used for black and white, thus reducing production costs
                          C. to demonstrate to clients that your business is prosperous
                          D. to better distribute toner usage


                          Question 4

                          According to HP what indicates whether an HP sales person is successful?

                          A. The sales person consistently wins HP sales awards
                          B. The sales person's clients are successful.
                          C. The sales person sells more devices per month than any other HP sales person.
                          D. The sales person earns more margin than colleagues do.


                          Question 5

                          What do traditional copier-centric agreements usually include?

                          A. Free additional memory
                          B. A basic monthly fee with a per-copy charge over the maximum allowed monthly
                          C. No fees for breaking the contract early
                          D. Accessories for the device at no additional cost


                          Solutions:

                          Question 1
                          Answer: C
                          Question 2
                          Answer: B
                          Question 3
                          Answer: A
                          Question 4
                          Answer: B
                          Question 5
                          Answer: B

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