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GCCC Strategic Communication Management Professional Sample Questions:

1. What are the four basic elements that form, shape, and reinforce an organization's culture?

A) People, process, strategy, and structure
B) People, purpose, strategy, and structure
C) Mission, people, purpose, and strategy
D) History, people, strategy, and structure

2. In defining the goals component of a communication plan, a communication manager should:

A) evaluate a wide range of communication channels that will reach the target audiences.
B) determine which goals can be tracked on a continuous basis.
C) decide what the target audiences should do as a result of implementation of the communication plan.
D) request clarification from senior management regarding the resources available to implement the plan.

3. (Which of the following is most important in building a business case for communication projects?)

A) Assess if you have current budget to cover the project
B) Determine how the project aligns with the organisation's strategic priorities, values and/or vision
C) Determine if you have current staff capacity to complete the project
D) See if and how the project overlaps with other projects

4. During a reorganization, the communication manager is asked to conduct interviews with department managers to gather ideas about changes that could help achieve the new vision. The communication manager is told that leadership plans to lay off 25% of this group and those slated for redundancy have already been determined. Leadership wants the interviews completed before redundancies are announced. In response to this request, the communication manager should recommend that:

A) A random sampling of the managers be interviewed.
B) Interviews be conducted after layoffs have occurred.
C) Only the managers who will not be laid off be interviewed.
D) Volunteers from the entire group be solicited for interviews.

5. A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A) Communication strategy
B) Planning process
C) Business objective
D) Communication tactics

Solutions: