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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. The agency your are working at just landed a big client. A record label who works with up-and-coming artists and has successfully launched careers of several artists.
You are on the team responsible for the launch of a new album recorded by an up-and-coming rock band.
They also plan to hold a multi-city tour in the next 4 months.
The record label has realized that in order to sell-out concerts, they need to maximize reach to audiences interested in "rock" for 1 month with multiple ads prior to the concert. You have video and image content as creative.
What are some of the recommendations you make for running these ads?
Select all that apply.
Choose ALL answers that apply.

A) You should use auction buying option and set frequency between 1-2 per week.
B) You should use reach and frequency buying option and set frequency between 5-6 per week.
C) You should build a custom audience based on people interested in rock.
D) You should build a core audience based on people interested in rock related topics.
E) You should use reach and frequency buying option and set frequency between 1-2 per week.

2. What are some best practices for videos in Facebook News Feed that will drive the most positively impacted Ad Recall?
(Select all that apply)
Choose ALL answers that apply.

A) The video needs to have a lot of text to convey the right message
B) Make long videos
C) Make sure message is easy to understand with sound off
D) Capture attention quickly in the first 3 seconds of video
E) The product being featured should be featured for the majority of 30 seconds of ad
F) Be open to experiment, test and make changes to your videos

3. You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean.
They have done some TV ads to market new segments in the US and Europe, but have not been able to get people who visit their website to book a week-long vacation.
Your client would like for you to encourage people who visited the website to complete a new transactions/purchase.
What type of ads would you launch in order to achieve this goal?
Choose only ONE best answer.

A) Traffic and store visit ads.
B) Post Engagement and brand awareness ads.
C) Traffic and conversion ads.
D) Video Views, lead generation, and traffic ads.
E) Conversion and product catalog sales / dynamic ads.
F) Conversion and traffic ads.

4. You want to give an agency access to your Business Manager. How should you add your partner?
Choose only ONE best answer.

A) You should include them as Partners so that they can administer your accounts but not have the ability to alter any assets or change anything about the business.
B) You should add them as administrators of your Business Manager in order to manage your digital assets.
C) You should add them as employees under the Business Manager and then provide them editor access to all of your digital assets.
D) You should look for the agency's employees' Facebook personal profiles and add them to your Facebook accounts.

5. What strategies should you follow to accomplish your customer's goals?
Choose only ONE best answer.

A) Use offline events to understand purchases at the retail stores and orders made from the phone.
B) Use website conversion tracking to see how many people purchases at the store.
C) Use Facebook pixel, and cross-reference data from customer purchases with the pixel events to see results from Facebook campaigns.
D) Use offline events from the website, and cross-reference data to measure Facebook's impact.

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