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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the primary purpose of gathering Shopper Data in category management?

A) To track the shipping process of products
B) To identify clear insights that guide actions and decisions
C) To monitor employee performance in stores
D) To increase the number of products on store shelves

2. What is the primary purpose of sub-segment fair share analysis?

A) To compare a sub-segment's market share with its share of a relevant benchmark to assess performance.
B) To determine the profitability of a product or category.
C) To allocate resources equally across all sub-segments.
D) To identify the best-selling product in a category.

3. What does store clustering in category management primarily involve?

A) Assigning identical product assortments to all stores regardless of location.
B) Organizing retail stores alphabetically to simplify inventory management.
C) Focusing solely on increasing sales volume across all stores.
D) Grouping retail stores based on specific characteristics or attributes to manage them more efficiently.

4. What are the three steps of Rolfe's Reflective Model for storytelling?

A) 'What?', 'So What?', and 'Now What?'
B) 'Why?', 'How?', and 'What Next?'
C) 'Who?', 'What Happened?', and 'What Now?'
D) 'What If?', 'Why Not?', and 'What's Next?'

5. The best Predictive Analytic tools use which of the following? Select the best answer.

A) Historical Data and Statistical Models
B) Statistical Models and Machine Learning
C) Historical Data and Machine Learning
D) Historical Data, Statistical Models and Machine Learning

Solutions: