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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?

A) Field Level Encryption
B) Master-detail relationship to Contacts
C) Tokenized Sending
D) Lookup reference to Contact Object

2. Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.
How should the unique identifier of the data model be setup if the Mobile Push and Email channels are used within the same account?

A) Strategically control the Contact Key values in email, but let Marketing Cloud automatically tie records as needed from Mobile Push.
B) Strategically control the Contact Key values and tie records together across channels using this key.
C) Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.
D) Use a third-party system to identify and delete duplicate Contact Keys.

3. A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this integration?

A) Multi org does not support the standard profile preference center for the business units.
B) Profile/Preference centers are automatically created for each business unit connected through Multi-org
C) Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.
D) Branding for each business units' profile centers will be inherited from the default business unit setup.

4. A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?

A) There are overlapping contacts in each of the channel
B) Only active email subscriber is counted.
C) Mobile subscribers are not counted as contacts.
D) Synchronized contacts are only counted after sending

5. The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.
Which network(s) support lookalike audiences directly from Advertising Studio?

A) Facebook
B) Facebook and Twitter
C) Twitter
D) Google and Facebook

Solutions: