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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Implementation and Configuration | - Setup and deployment
|
| Topic 2: Marketing Cloud Personalization Fundamentals | - Platform overview and capabilities
|
| Topic 3: Segmentation and Personalization | - Personalization experiences
|
| Topic 4: Data and Customer Profiles | - Data ingestion and identity resolution
|
| Topic 5: Measurement and Optimization | - Reporting and analytics
|
Salesforce Interaction Studio Accredited Professional Sample Questions:
1. Which scenario is a valid interaction studio use case?
A) Recommendations in email which are personalized at open time
B) Recommendations in emailwhich are personalised at send time
C) Machine learning driven insights within a customer database
D) Behavioural targeting with 3rd party audience data
2. Which two successs metrics can a company achieve with IS their web channel?
A) Increase in first time visitor
B) Increase in revenue
C) Increase in conversion rate
D) Increase in organic search ranking
3. Which feature allows a business user to overlay campaign creation and editing directly on their website?
A) Javascript Beacon
B) Visual Editor
C) Web Extension
D) Web SDK
4. How doesinteraction studio deliver technical value to marketers? [Check]
A) By providing a platform to manage, schedule, create and monitor content
B) By listening to customer signals, understanding customer intent, and acting accordingly
C) By providing a cloud-based application designed to help salespeople sell smarter and faster
D) By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C
5. Event API requests are made using what two content types (select 2)?
A) JSON
B) XML
C) CSV
D) Form URL encoded
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C,D | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: A,D |
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