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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. "LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement.
In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers

A) Review existing forms and landing pages to understand what data needs to be collected.
B) Pull a report of the data they intend to use for segmentation purposes.
C) Filter existing prospect records to see which custom fields have the most data.
D) Ask their accounting team to review and select the five most helpful fields.

2. The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Marketing Cloud Account Engagement feature of email now can be used to run these tests?

A) Create a one off email test send by entering an email address in the Send to Emails section of the testing tab
B) Create a test list of approved users to use in the testing tab of the email now.
C) Create a static list of approved users to use as the recipient list in the sending tab.
D) Create a dynamic list of approved users to use as the recipient list in the sending tab.

3. When you go to View HTML code section at selected Form record you can only see the iframe tag

A) True
B) False

4. Which are Actions Available with Salesforce Connector (Choose three)

A) Add to Salesforce campaign
B) Delete a Salesforce task
C) Assign prospect via Salesforce active assignment rule
D) Create a Salesforce event
E) Assign prospect to queue

5. LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

A) Use A/B test
B) Use multivariate test & Review email preview
C) Use rendering test and send to Test List
D) Use individual email test

Solutions: