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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Privacy, Governance, and Data Compliance | - User consent and governance controls - Data privacy principles |
| Topic 2: Campaign Activation and Data Usage | - Integration with marketing channels - Audience activation workflows |
| Topic 3: Audience Segmentation and Management | - Audience creation and segmentation rules - Identity resolution and profile management |
| Topic 4: Data Onboarding and Integration | - Third-party data integration - Data ingestion methods |
| Topic 5: Oracle Marketing Cloud Data Management Platform Fundamentals | - Platform architecture and components - Core concepts of Oracle DMP |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
How do you validate that you can use your developer keys to send authenticated message requests to the web services?
- A. Use the ID Types REST API
- B. Use the Ping API
- C. Use the ID Segment API
- D. Use the Audience Grant API
Correct Answer: B 🗳️
Which of the following strategies exhibits Oracle DMP data scoping best practices?
- A. Collect strategic data points, designed to identify customer engagement.
- B. Collect all data, regardless of granularity, to manage it within the DMP.
- C. Collect only personally-identifiable information, to correlate it within the DMP.
- D. Collect and store only online interactions, as the DMP is an online platform.
Correct Answer: A 🗳️
How are look-alike models produced?
- A. They are built by data partners using complex algorithms of multiple data attributes.
- B. They are built by ingesting online data from partner sites.
- C. They are built within the platform using logic to connect audiences.
- D. They are built by identifying targets with the highest action rate on the Funnel Analysis report.
- E. They are built by creating audiences from categories with high index values.
Correct Answer: E 🗳️
Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?
- A. Manually enter the pixel required for sending campaign data to the partner.
- B. Configure custom parameters to deliver data to the media execution partner
- C. Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
- D. It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
- E. Create a Dynamic Synchronous container to support the transfer of data.
Correct Answer: A 🗳️
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What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?
- A. Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.
- B. Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.
- C. Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.
- D. Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.
Correct Answer: C 🗳️
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