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How One Can Weave Success?

Like any other exam, passing the Microsoft MB-220 validation also demands a better hold of exam content that can only be gained if quality material is by the test-takers’ side. Of course, the vendor is the first option to look upon. Microsoft, in particular, provides a wide range of free and paid training sessions, e.g. gratis training classes are lessons divided into 15 comprehensive modules and are dubbed as Set up Dynamics 365 Marketing and Configure Advanced Settings, Work with Core Features in Dynamics 365 Marketing, Manage Events in Dynamics 365 Marketing, and Analyze Insights in Dynamics 365 Marketing. All of these lessons align with the intermediate-level content and cater to the roles of business users along with administrators. Candidates interested in in-depth learning can go for a paid instructor-led training course, titled Course MB-220T00-A: Microsoft Dynamics 365 Marketing. In general, it is a four-day-long session throwing light on concepts like managing marketing content, templates and integrations, and creating as well as managing leads. During such training, candidates will develop the subsequent skill areas:

• Dealing with the highest-level settings;
• Analyzing surveys;
• Commencing customer journeys;
• Learning to work with marketing content;
• Making use of segments;
• Monitoring leads, etc.

Apart from these, for assured success, it is important to have good quality books. This will enforce self-learning and make the candidate exam-ready in no time. Amazon is the ideal destination to find out some viable options like ‘Deep Dive into Microsoft Dynamics 365 Marketing’ by Divimson Rennip Publications. More so, Fundamentals & Essentials of Microsoft CRM: Overview of Microsoft Dynamics 365 by Ajhonikin Publications is another most-approved pick for self-study. It covers multiple functional modules, such as project service, sales, marketing, service, and field service thoroughly.

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

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Topics of MB-220: Microsoft Dynamics 365 Marketing Exam

Candidates must know the exam topics before they start of preparation. because it will really help them in hitting the core. Our Microsoft MB-220 exam dumps will include the following topics:

1. Configure marketing applications (5-10%)

Configure marketing settings

• Configure Customer Insights synchronization
• Configure quota limits
• Configure Campaign & Materials Approval Workflow
• Verify organization and business management settings
• Configure settings for landing pages
• Configure Marketing Business Units
• Create templates
• Define default matching strategies
• Manage keywords for images for an organization
• Configure data protection tools
• Configure the privacy banner
• Configure event settings

2. Manage segments and lists (10-15%)

Implement global distribution and high availability

• Combine segments using union, exclude, or intersect logic
• Create market segments
• Configure dynamic segments using Designer, Flow, or Query
• Determine segment type
• Create and manage segments

Create and manage subscription centers and lists

• Create a segment based on a subscription list
• Create a subscription list
• Determine usage scenarios for subscription lists
• Create and manage Subscription Center
• Add a subscription list or lists to a form

3. Create and manage marketing forms and pages (10-15%)

Create marketing forms

• Create new fields to add to marketing forms
• Determine which marketing form type to use
• Enable prefilling for forms
• Embed a form on an external website
• Create a marketing form using a template
• Determine form requirements and limitations

Create and manage marketing pages

• Configure Personalized Landing Pages
• Add form blocks to marketing pages
• Create and use dynamic test links
• Determine which marketing page type to use
• Customize a marketing page
• Publish a marketing page
• Implement dedicated marketing page blocks
• Create a marketing page using a template
• Preview and validate marketing pages

4. Manage leads (10-15%)

Create and manage leads

• Create leads manually or automatically
• Create and manage leads through social content
• Synchronize leads from LinkedIn by using the LinkedIn connector
• Create and manage leads and lead segments through parent contacts/accounts

Create and assess sales readiness

• Create compound conditions
• Create and manage Lead Scoring Models
• Set up condition models
• Create explicit and implicit scoring conditions
• Configure thresholds

5. Create and manage marketing emails (10-15%)

Create email messages

• Create an email message
• Send messages through send now
• Create A/B Emails
• Define mandatory fields
• Integrate marketing pages with marketing emails
• Add dynamic content to email messages

Publish and manage email messages

• Validate and publish messages
• Edit Go live emails
• Preview and test dynamic messages

6. Manage customer journeys (15-20%)

Create customer journeys

• Implement activity and launch workflow options
• Set up a customer journey
• Determine template types
• Implement targets
• Implement content types
• Implement flow control for customer journeys

Publish and manage customer journeys

• Validate and publish a customer journey
• Edit live customer journeys

7. Manage events and webinars (10-15%)

Create and manage events

• Manage vendors, logistics, and accommodations
• Manage Event Forms
• Set up agendas, including internal and external tracks
• Create an event team
• Manage speakers, registration, waitlists, and attendees

Create and manage webinars

• Configure webinar options
• Determine webinar types

8. Configure and analyze customer responses (10-15%)

Create and manage surveys and survey responses

• Configure response routing
• Implement workflow conditional logic for survey actions
• Preview and test surveys
• Identify survey question types
• Determine respondent types
• Publish surveys for customer journeys

Manage Customer Insights

• Analyze marketing form insights
• Analyze contacts' responses in Excel
• Analyze website insights
• Analyze lead insights
• Determine report types
• Analyze lead scoring model insights
• Analyze marketing page insights
• Analyze email insights
• Analyze redirect URL insights
• Gather and summarize survey results
• Analyze customer journey insights
• Analyze segment insights
• Analyze contact insights

Microsoft MB-220 Exam Syllabus Topics: