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How much Marketo Certified Expert MCE Exam Cost
The price of the Marketo Certified Expert, MCE exam fee is 225 USD.
The benefit of obtaining the MCE Exam Certification
Message certification experts are quite confident in their work environment as their capabilities are backed by Marketo.
The interviewer generally selects qualified Marketo experts over other counterparts during meetings.
As Marketo Certified Professional, the MCE exam is one of the trusted qualifications in the marketing field, which is why applicants usually get a blogging certification.
Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
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Marketo MCE Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead & Data Management | 20% | - Data quality, deduplication and imports - Lead lifecycle, status transitions and scoring - Database segmentation and smart lists |
| Topic 2: System Administration & Integrations | 18% | - Field management and configuration - CRM sync and platform integrations - User roles, permissions and workspace settings |
| Topic 3: Program Fundamentals & Campaign Execution | 30% | - Program types, channels, statuses and progression - Engagement programs and nurture streams - Smart campaign triggers, filters and flow logic |
| Topic 4: Email, Landing Pages & Personalization | 16% | - Progressive profiling and personalization - Asset creation, templates and tokens - A/B testing and champion/challenger campaigns |
| Topic 5: Reporting & Analytics | 16% | - Program performance and revenue cycle analytics - Standard and custom report types - Attribution models and dashboard interpretation |
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