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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. The communication manager was just part of an embargoed briefing where the chief executive officer (CEO) and other leaders learned that the new government budget means a very positive impact for the organization.
A reporter with whom the lead communicator has a good relationship called to get an immediate interview with the CEO, as he is on deadline. In this situation, the communication manager should:

A) Agree to be interviewed off the record.
B) Agree to be interviewed based on the relationship with the reporter.
C) Agree to interview with the chief financial officer (CFO) rather than the CEO.
D) Decline the interview.

2. The latest market research for an organization has revealed a decline in market share, particularly with the female customer. The chief executive officer (CEO) has asked the head of communication for advice on whether a stronger focus on communication would help correct this decline. Which of the following responses provides sound strategic counsel to the CEO?

A) "You will get better return on investment (ROI) by focusing on social media versus other marketing efforts."
B) "Since 45% of women use a social bookmarking tool, we should bolster our allocation of resources to that social media tool."
C) "Many factors contribute to shifts in market share, and it is impossible to determine whether our communication efforts play a role in the decline."
D) "Once we understand why our female customers are disengaging with us, communication could play a stronger role in correcting this downturn."

3. A company has announced an initial public offering, which has resulted in multiple media outlets requesting interviews with the company's CEO. Which action should be taken FIRST before making a recommendation to the CEO?

A) Consult with company counsel, the underwriters, and the underwriters' counsel.
B) Create a key message document that is aligned with the prospectus.
C) Create a comprehensive Q&A anticipating all potential questions.
D) Decline all interviews until the initial public offering has concluded.

4. A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A) Communication strategy
B) Planning process
C) Business objective
D) Communication tactics

5. A communication manager's organization has launched a year-long campaign to encourage employees to submit process improvement ideas. To build and sustain employee belief and confidence in the campaign, it is essential to:

A) Distribute regular senior management messages that emphasize the "mandate" for all employees to become engaged with innovation across the enterprise.
B) Recognize employees who submit the largest number of innovative ideas in company media.
C) Continuously relay successes, ongoing activities promoting the involvement of employees at all levels, innovation-related training, and new information.
D) Implement a public innovation platform that enables the ongoing exchange of ideas and feedback.

Solutions: