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Adobe AD0-E409 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Adobe Target and supported touch points | 6% | - Describe implementation requirements for mobile, email targeting, and APIs - Describe client-side delivery implementation - Describe server-side delivery implementation |
| Topic 2: Architect, design and implement Adobe Target | 18% | - Select the correct Target Request implementation (Global, Order Confirm, Hybrid) - Evaluate and design an Adobe Target implementation - Describe the implementation of Adobe Target in Native Mobile Apps |
| Topic 3: Integrating with Adobe Target | 18% | - Describe the integration with Adobe Experience Cloud Audiences - Describe integration with Adobe Experience Cloud Solutions and Adobe Experience Platform solutions - Apply the process to integrate Adobe Target to Adobe Experience Manager - Apply the process to integrate Adobe Target with Adobe Analytics (A4T) |
| Topic 4: Troubleshooting | 28% | - Troubleshoot mbox errors - Troubleshoot activity setup errors - Troubleshoot Target Request and Response errors - Troubleshoot Adobe Target Recommendations Errors - Understand integration errors |
| Topic 5: Adobe Target Administration and Governance | 6% | - Define an ongoing Adobe Target implementation strategy and system governance - Describe the administration aspects of the implementation setup - Apply the process and best practices to manage users |
| Topic 6: Adobe Target fundamentals | 13% | - Identify the appropriate Adobe Target usage for a given scenario - Explain the fundamental technologies of an Adobe Target implementation |
| Topic 7: Leverage Adobe Target recommendations | 11% | - Demonstrate an understanding of recommendations, catalogs, and criteria - Apply the process to configure Target recommendations |
Adobe Target Architect Master Sample Questions:
1. A client would like to use at.js 2.x to integrate third-party weather data from a service that provides the temperature of the site visitor's location based on IP. This will allow the client to promote products to visitors based on their local weather.
The third-party weather request needs to resolve with the temperature before the global Target request (mbox) happens. A Data Provider will be used to gather this data in lieu of targetPageParams(). Why should Data Providers be used instead of targetPageParams()?
A) The targetPageParams() function is not supported in at.js 2.x.
B) Content hiding is enabled until the Data Provider resolves using the callback function passed to the Data Provider.
C) Data Providers offer a built in XHR function to make a third party request to the weather service.
D) The window.targetPageParams() function disables body hiding when used.
2. Which practices enhance a seamless implementation of Adobe Target? (Select two)
A) Store all mbox responses locally
B) Use fallback experiences for default content
C) Configure pre-hiding snippets for mboxes
D) Use automated API testing for integration checks
3. An Adobe Target Architect sends product information via a Target request (mbox) in order to update the product data inside the product catalog for a specific geographic market of a client's website. Each geographic market has a unique product catalog, and each market has a distinct top level domain for its site.
Which information links their Target request (mbox) to a specific product catalog in Adobe Target Recommendations?
A) A custom Target request (mbox) parameter
B) The at_property Target request (mbox) parameter
C) Fully qualified domain name (including sub domain)
D) Fully qualified top level domain (excluding sub domain)
4. A retailer needs to recommend "Recently Purchased" products to repeat customers but notices irrelevant results.
What is the most likely issue?
A) The product data lacks stock availability
B) The recommendations criteria is set to "Most Viewed"
C) The catalog feed is outdated
D) The activity uses automated personalization instead of recommendations
5. A financial services website has been struggling to run their personalization activities effectively.
Too many of their customers are only using the website to pay their bills once a month and are consistently showing up in the reports as New Visitors.
Which option should the Adobe Target Architect recommend to fix this problem?
A) Modify the audience criteria to include returning visitors to target website traffic at every stage of the customer journey.
B) Migrate Experience Targeting activities to Automated Personalization activities to capitalize on machine learning benefits.
C) Increase the Target profile expiration from the default of 14 days to a value greater than one month.
D) Update the website's cache settings to store visitor profiles locally for a month.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B,C | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: C |
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